{"id":410186,"date":"2026-06-05T12:34:26","date_gmt":"2026-06-05T12:34:26","guid":{"rendered":"https:\/\/6gnx6dd.cc\/?p=410186"},"modified":"2026-06-05T12:34:26","modified_gmt":"2026-06-05T12:34:26","slug":"hailey-bieber-shows-off-toned-abs-in-behind-the-scenes-photos-from-new-rhode-beach-campaign","status":"publish","type":"post","link":"https:\/\/6gnx6dd.cc\/index.php\/2026\/06\/05\/hailey-bieber-shows-off-toned-abs-in-behind-the-scenes-photos-from-new-rhode-beach-campaign\/","title":{"rendered":"Hailey Bieber shows off toned abs in behind-the-scenes photos from new Rhode beach campaign"},"content":{"rendered":"\n

Hailey Bieber\u00a0is soaking up the sun in\u00a0behind the scenes photos from her new campaign for Rhode.<\/p>\n\n\n\n

In a recent\u00a0Instagram\u00a0post, the 29-year-old model posted a campaign for her skincare and beauty brand, Rhode, featuring photos of her on the beach in a bikini with some of her products.<\/p>\n\n\n\n

Among the campaign photos, Hailey also included a behind the scenes picture of her laying down on the sand in a brown bikini, which highlighted her toned abs.<\/p>\n\n\n\n

She paired the bikini with a dark brown cropped long-sleeve cover-up, and gave the camera a serious look as she flashed a thumbs up.<\/p>\n\n\n\n

\u201cIt\u2019s hailey\u2019s world and we\u2019re just living in it \ud83e\udd0e,\u201d one fan wrote in the comments section. Another added, \u201cthe most beautiful in the world \ud83e\udd0e.\u201d<\/p>\n\n\n\n

\u201cShe really does just get more iconic everyday and more gorgeous and radiant, HAILEY BIEBER YOU ARE THAT GIRL,\u201d a third follower wrote.<\/p>\n\n\n\n

\"\"
Hailey Bieber\u00a0is soaking up the sun in behind-the-scenes photos from her new campaign for Rhode.<\/figcaption><\/figure>\n\n\n\n

Hailey\u00a0launched Rhode in June 2022\u00a0with three products: the\u00a0Peptide Glazing Fluid, the\u00a0Barrier Restore Cream and the\u00a0Peptide Lip Treatment. She has gone on to release other makeup and skincare products.<\/p>\n\n\n\n

It quickly grew in popularity and was acquired by e.l.f. in May 2025, with Bieber staying on as chief creative officer and head of innovation.<\/p>\n\n\n\n

\u201cWhen I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,\u201d she announced on Instagram. \u201cSo today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.\u201d<\/p>\n\n\n\n

\"\"
The 29-year-old model posted a campaign for her skincare and beauty brand, Rhode, featuring photos of her on the beach in a bikini with some of her products.<\/figcaption><\/figure>\n\n\n\n
\"\"
Hailey also included a behind-the-scenes picture of her lying on the sand in a brown bikini, highlighting her toned abs.<\/figcaption><\/figure>\n\n\n\n

This is far from the first time Hailey dared to bare, as she walked the red carpet at the Australian premiere of \u201cWuthering Heights\u201d in February in a figure-hugging lacy sheer black floor-length Saint Laurent dress that showcased her underwear.<\/p>\n\n\n\n

Most recently, Hailey cheered her husband, Justin Bieber, on as he headlined at Coachella in April. Critics online panned Justin\u2019s performance, calling it his \u201cworst performance.\u201d<\/p>\n\n\n\n

Fans took issue with the second half of his act, which featured him singing along to his old songs as he played their music videos on YouTube.<\/p>\n\n\n\n

\"\"
Hailey\u00a0launched Rhode in June 2022\u00a0with three products: the\u00a0Peptide Glazing Fluid, the\u00a0Barrier Restore Cream and the\u00a0Peptide Lip Treatment. She has gone on to release other makeup and skincare products.<\/figcaption><\/figure>\n\n\n\n

\u201cI\u2019m crying this might actually be the worst performance i\u2019ve ever seen. He\u2019s literally just playing music videos from youtube\u2026 zero effort, just pure laziness,\u201d one user\u00a0wrote on X.<\/p>\n\n\n\n

\u201cWhat the hell is justin bieber doing bro you\u2019re telling me he was the highest paid to do this bulls\u2014?\u201d another added. Justin was reportedly paid $10 million to headline the festival.<\/p>\n\n\n\n

Despite the criticism, some fans praised the artist for his stripped-down performance.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Hailey Bieber\u00a0is soaking up the sun in\u00a0behind the scenes photos from her new campaign for Rhode. In a recent\u00a0Instagram\u00a0post, the 29-year-old model posted a campaign for her skincare and beauty brand, Rhode, featuring photos of her on the beach in a bikini with some of her products. Among the campaign photos, Hailey also included a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-410186","post","type-post","status-publish","format-standard","hentry","category-whmx"],"_links":{"self":[{"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/posts\/410186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/comments?post=410186"}],"version-history":[{"count":1,"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/posts\/410186\/revisions"}],"predecessor-version":[{"id":410191,"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/posts\/410186\/revisions\/410191"}],"wp:attachment":[{"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/media?parent=410186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/categories?post=410186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/6gnx6dd.cc\/index.php\/wp-json\/wp\/v2\/tags?post=410186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}